The death of Metro?
March 3, 2006
It's the end of the world as we know it. How do you feel? As reported by BigAppleSoccer and confirmed by MetroFanatic, the MetroStars are in process of being bought by Red Bull, the Austrian soft drink giant. While a new owner more dedicated to the team will be welcome, what is alarming is that Red Bull is planning to rebrand the team -- as early as for this season, a month away, changing the colors and getting rid of the "MetroStars". Last year, they had a similar take over in Austria, wiping out seventy years of history of SV Austria Salzburg. Red Bull also took over the Salzburg hockey team and two Formula 1 teams, with Jaguar Racing becoming Red Bull Racing and Minardi becoming Scuderia Toro Rosso.
If the Ship of Metro not only had all of its planks changed, but also the entire crew, and was repainted and renamed as the Ship of Red Bull, is it still the same ship? If Red Bull wins the championship and no link back to years of failure exists, would you feel vindicated for supporting the team through all the years of failure?
For us at MetroFanatic, we've grown to love the Metro name over these ten years of failure. Can you stand to say "let's go Red Bull"? What will happen five, ten years down the line when Red Bull decides they want to sell the team? Would you be ready for another re-branding? We are not sure what will happen to the website if the team's name changes. Most likely, it will serve to preserve the Metro name. But we'll see.
There are many questions still unanswered. We know one thing; for us, it will always be "Metro". Metro forever.